Council conducts survey into our shopping habits

Canterbury City Council (CCC) have started conducting a survey looking into residents’ shopping habits.

The ‘important piece of research’ will help the council shape its next Local Plan. The council states that the survey ensures that everyone gets involved in their planning.

It’s being carried out by telephone surveys with a random selection of households. The questions range from food and non-food shopping, how much they spend and where they shop.

CCC are also looking into local businesses, as well as interviewing shoppers face-to-face and visitors of the city.

The council’s Head of Planning, Simon Thomas, said: “It’s been well documented that the retail sector is changing, so it’s important our plans and policies reflect that in order to ensure the district continues to thrive.

“Hearing first hand from our residents and businesses about how their shopping habits have altered is a vital piece of work and we hope to get some really valuable insight from these surveys.”

NEMS Market Research have been commissioned by CCC to conduct the surveys. However, the interviewers will identify themselves as being from the council at the beginning of each call.

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