Kent mum has accused New Look of charging ‘fat tax’ for larger sized items

A mum from Kent has slammed New Look for charging higher prices for bigger sizes.

Maria Wassell, 43, from Ashford was disgusted when she saw the price comparisons, discovering that the retailer charges 15% more for their plus sized items.

She discovered the price differences when she was shopping on the stores online website.

She found a pair of striped trousers in the New Look Curve range for £22.99 and then noticed that the identical pair in their regular range was only £19.99.


She then discovered a size 18 striped t-shirt costing £12.99 in the Curve range and just £9.99 in the standard range.

Maria Wassell (pictured, right, via FaceBook).


She told the Daily Mail: “It’s like I’m being discriminated against for being plus size when I’m only slightly bigger than average, the average size for a British woman is now a size 16.

“Some retailers have claimed that plus size clothes need more fabric and that’s why it costs more. That’s basically rubbish”.

She also explained that trousers in New Look’s tall range, which also require more fabric, are priced the same as smaller size ones.

Maria said she believes New Look is alienating itself from shoppers by having price differences on apparently identical items of clothing.

A New Look spokesman toldthe Daily Mail: ‘To ensure pricing differences like these don’t happen in future, we are in the process of reviewing the pricing structure of our plus size collection in a way which works best for our customers and our business.

‘We are proud of the ranges we offer to our plus size customers and value all customers, no matter what their body shape or size.’

Other examples include a red floral dress that is on sale for £24 in the Curve range, compared to the regular range which is £18.