EXPLAINED:
How To Be A Successful
Business Woman

20th April 2018

Ever wondered what it really takes to become a successful business woman? Are you thinking about starting your own business? Here are some key steps that will definitely motivate and encourage your growth.

When you think of successful entrepreneurs, past and present, you don’t really see a lot of female entrepreneurs getting media attention.

But more and more women are breaking new ground and succeeding in the entrepreneurial industry.

Here are 6 key steps from Baroness Karren Brady of Knightsbridge CBE, who shared with other Christian women at the 'International Gathering of God’s Women' event- Yeside Fawehinmi

1) The Quality Of Leadership.

"Leadership should never be confused with management. Management is about setting out a series of goals and managing people to deliver those outcomes. Leadership is about ‘Vision’ and very often you’re the only person that can see it. You are the person that has to sell your vision to get other people to help you deliver it. Leadership is not about how much you know how to do but how you behave when you don’t know how to do".

"A great hero of mine sums up leadership for me in this quote and this is a quote by Martin Luther King, “The ultimate measure of a man is not where he stands in moments of comfort but where he stands in times of challenge" and that is what leadership is all about. You have vision, you have to share it, embrace it, you have to go for it, you have to encourage and persuade people to follow you to deliver it. You will hit barriers, there will be tough times, it will be hard but you have to find the way through".

2) Ambition.

"Nobody ever started anything without ambition and it's absolutely true that you won't finish it without a lot of hard work. But ambition is that spark, that fire inside of you. As you know, I work a lot with ‘The Apprentice’ and with Sir Alan Sugar. And he is a man who really has been so successful in his life. He has everything a man or a woman could want. Planes, yachts, islands, probably, and houses. You know, despite him having all of that he is still the very first person in, everyday, and the last person to leave. I worked out by watching him, someone who’s achieved so much that actually the toughest thing about being a success is that you have to keep on being a success. How do you keep on being a success? You keep on with that fire, that spark and that pride to want to keep doing exceptional things to keep driving forward because I tell you something, I’ve seen it so often good is the greatest barrier to great".

3) Determination.

"If I had to pick one thing that was key to my own success it would be determination. The ability to be able to pick yourself up when you’ve been knocked down. I have never met a single successful person who is not hugely determined because before you get success you will get temporary defeat or sometimes total failure and its what you do when that happens to you, how you react to that that really determines how you recover from the knock backs. I think actually, one of the simplest things in life regardless of what you’re doing and where you’re doing it is simply to be able to find your backbone, grit your teeth, put one foot in front of the other and just keep going".

4) Attitude.

"I say to my staff everyday, if you don’t like something, change it. But if it's not in your power to change it then you have to change your attitude to it. I have one rule in my life that sums up my attitude to every decision that I make. That could be a personal decision that could be a business decision. Am I going to accept this challenge or am I going to move in this direction? Am I going to buy this company or am I going to sell? I ask myself one thing, if I take these steps whatever they are, if I make these decisions whatever they are what is the worst thing that can happen to me and my business? I think in life if you really can protect your downside and you really can understand the decision that you’re making how does it fit in with who you are as a person and what you believe- is it the right thing? Then I think it really does sum up your whole attitude to it".

5) Direction.

"Opportunities and direction are really just disguised as hard work because a lot of people don’t really want to see it. So in my company I ask everybody to come and sit in my office and see what I do. Running a business takes an enormous amount of enthusiasm, determination and positive attitude, leadership, encouragement, integrity and not just once in a blue moon but all day, everyday. I hope that really helps people build that really good culture and understanding of what everybody does and why everybody works well, why its important".

6) Be positive.

Because true success is largely a part of hanging on when everyone else has let go. I left school at 18 and didn’t go to university, I had the opportunity to go but I decided that I wanted to go straight into work. The reason I wanted to go straight into work was because I had been in a boarding school from a very early age.

"At my boarding school you did what you were told, you wore what you were told, you ate what you were told. You had no power over your own decisions and I had decided that by the time I was 18 that I wanted my independence. I wanted to say what I wanted to do and when I wanted to do it. I knew you only really got independence if you had money but I didn’t know how you got money- I had no idea, I had no money but I knew it must start with a job so I went out and I got a job.

At 18 when I left school I had worked out the kind of person that I was. I worked out that I was ambitious, I was determined and I was positive that no what what I would be successful".

Watch the video below to see Karren Brady speaking at the International Gathering of God's Women Conference.